Updated: Feb 18, 2019
The Swiatek Melone Group experience with Community Bank includes media buying, placement and press releases/media relations support. SMG also handles all creative services including digital, print, TV, Radio sponsorships, annual report creative, etc. Our public relations and publicity plan focus on business anniversaries, community and charity involvement, performance recognition, executive recognitions, chamber involvement, business milestones and more. The public relations and publicity planning and execution has yielded significant media coverage results for Community Bank. We also implemented a thorough Google Analytics reporting system to help analyze website traffic and creative and media effectiveness. See Exhibit I for PR work and stories achieved for the Community Bank.