The Meadows Racetrack Casino Hotel
Updated: Feb 28, 2019
The Meadows Racetrack Casino Hotel
JMS Advisors was engaged by The Meadows Racetrack Casino Hotel to develop a sponsorship and naming rights sales program. The project included identifying the sponsorship and naming rights assets, pricing the assets, developing packages, developing sales materials, identifying prospects and then assisting with sales. The sponsorship and naming rights program was implemented in 2018 and exceeded first year expectations. We are now into the second year with 100% renewal of first-year sponsors with the overall goal of doubling first year total revenue.